Motivate.Design

Evaluate YourProduct

Rate your product on each of the 8 motivations to identify your motivational spine. Be honest—this is about understanding what you actually deliver, not what you aspire to.

Purpose
Mattering beyond yourself
3
  • •Do users see how their actions contribute to a larger mission?
  • •Do they feel they're part of something meaningful?
  • •Is the impact of their contribution visible to them?
Not at allCore to product
12345
Progress
Moving forward
3
  • •Can users see themselves improving over time?
  • •Do you track and celebrate their advancement?
  • •Is there a clear path of growth or achievement?
Not at allCore to product
12345
Creativity
Shaping and expressing
3
  • •Can users build, customize, or express themselves in ways that feel uniquely theirs?
  • •Do they create something personal through your product?
  • •Is there room for individual style and choice?
Not at allCore to product
12345
Ownership
Accumulating value
3
  • •Do users accumulate something valuable over time?
  • •Would switching to a competitor mean losing something they've built?
  • •Does the product become more personalized with continued use?
Not at allCore to product
12345
Connection
Belonging and being seen
3
  • •Do users interact with others in meaningful ways?
  • •Is there a sense of community or belonging?
  • •Do people feel seen, recognized, or validated by others?
Not at allCore to product
12345
Exclusivity
Being special
3
  • •Is access limited, tiered, or earned?
  • •Do users feel special, privileged, or part of an elite group?
  • •Does scarcity or status add to the perceived value?
Not at allCore to product
12345
Curiosity
Discovery and surprise
3
  • •Is there an element of discovery, novelty, or surprise?
  • •Do users wonder what they'll find next?
  • •Does unpredictability add to the engagement?
Not at allCore to product
12345
Security
Trust and control
3
  • •Do users trust your product with important or sensitive information?
  • •Is reliability and safety central to their experience?
  • •Do you reduce anxiety, risk, or uncertainty?
Not at allCore to product
12345

Your results will show your top 2-3 motivations—your spine—plus specific tactics to strengthen them.