1. Introduction
Welcome to Motivate.Design, operated by Sidekick Digital Limited ("we," "us," or "our").
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website motivate.design and use our services.
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
Our Details
- Company Name: Sidekick Digital Limited
- Company Number: 08897147
- Registered Office: Unit A, 82 James Carter Road, Mildenhall, Suffolk, England, IP28 7DE
- Contact Email: hello@sidekickdigital.co.uk
2. Information We Collect
2.1 Personal Data You Provide
We may collect personal information that you voluntarily provide when you:
- Complete our Motivational Spine Assessment
- Subscribe to our newsletter
- Contact us via email or contact forms
- Purchase our book or services
- Participate in surveys or feedback requests
This information may include:
- Name
- Email address
- Company name and role
- Product information (for assessment purposes)
- Payment information (processed by third-party payment processors)
- Any other information you choose to provide
2.2 Automatically Collected Information
When you visit our website, we automatically collect certain information about your device, including:
- IP address
- Browser type and version
- Device type
- Operating system
- Referring URLs
- Pages visited and time spent
- Geographic location (approximate)
We collect this through:
- Cookies
- Analytics tools (Plausible Analytics)
- Server logs
2.3 Assessment Data
When you complete the Motivational Spine Assessment, we collect:
- Your responses to assessment questions
- Product category and details
- Results and recommendations
- Date and time of assessment completion
3. Legal Basis for Processing (UK GDPR)
We process your personal data under the following legal bases:
3.1 Consent
- Marketing communications (you can withdraw consent at any time)
- Non-essential cookies (you can manage preferences)
3.2 Contract
- Processing assessment results you've requested
- Delivering digital products you've purchased
- Providing customer support
3.3 Legitimate Interests
- Website analytics to improve user experience
- Fraud prevention and security
- Business development and improvement of services
4. How We Use Your Information
We use your information to:
4.1 Provide Services
- Deliver assessment results and recommendations
- Process transactions and send purchase confirmations
- Provide customer support
- Send service-related communications
4.2 Improve Our Services
- Analyze usage patterns to improve website functionality
- Develop new features and content
- Conduct research and analysis
4.3 Marketing (with consent)
- Send newsletters and product updates
- Notify you about new content, features, or offers
- Share relevant educational content
5. Cookies and Tracking Technologies
5.1 What Are Cookies?
Cookies are small text files stored on your device that help us provide and improve our services.
5.2 Types of Cookies We Use
Essential Cookies (Always Active)
- Session management
- Security features
- Basic site functionality
Analytics Cookies (With Consent)
- Plausible Analytics (privacy-focused)
- Usage statistics
6. Third-Party Services
We use the following third-party services that may collect your data:
6.1 Analytics
Plausible Analytics
- Purpose: Website analytics
- Data: Anonymized usage data
- Privacy Policy: Plausible Privacy
6.2 Email Services
Loops
- Purpose: Newsletter delivery
- Data: Email address, name, engagement metrics
- Privacy Policy: Loops Privacy
6.3 Hosting
Vercel
- Purpose: Website hosting
- Data: Server logs, IP addresses
- Privacy Policy: Vercel Privacy
7. Data Sharing and Disclosure
7.1 We Do NOT Sell Your Data
We will never sell, rent, or trade your personal information to third parties for their marketing purposes.
7.2 We May Share Data With:
Service Providers
- Cloud hosting providers
- Email service providers
- Analytics providers
- Payment processors
Legal Requirements
- To comply with legal obligations
- To respond to lawful requests from public authorities
- To protect our rights, privacy, safety, or property
8. Data Retention
We retain your personal data only as long as necessary:
- Assessment Results: 3 years or until you request deletion
- Email Subscribers: Until you unsubscribe, plus 30 days
- Transaction Records: 7 years (UK tax law requirement)
- Analytics Data: 24 months (Plausible Analytics default)
9. Your Rights (UK GDPR)
You have the following rights regarding your personal data:
9.1 Right of Access
Request a copy of the personal data we hold about you.
9.2 Right to Rectification
Request correction of inaccurate or incomplete data.
9.3 Right to Erasure ("Right to be Forgotten")
Request deletion of your personal data (subject to legal obligations).
9.4 Right to Data Portability
Request a copy of your data in a machine-readable format.
9.5 Right to Object
Object to processing based on legitimate interests.
9.6 Right to Withdraw Consent
Withdraw consent for marketing or non-essential cookies at any time.
9.7 Right to Lodge a Complaint
You can complain to the Information Commissioner's Office (ICO):
How to Exercise Your Rights
Email us at: hello@sidekickdigital.co.uk
We will respond within 30 days (may be extended to 60 days for complex requests).
10. Data Security
We implement appropriate technical and organizational measures to protect your data:
Technical Measures:
- SSL/TLS encryption (HTTPS)
- Secure server infrastructure
- Regular security updates
- Access controls and authentication
However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
11. Children's Privacy
Our services are not directed to individuals under 16 years of age.
We do not knowingly collect personal information from children under 16. If you believe we have collected data from a child under 16, please contact us immediately at hello@sidekickdigital.co.uk.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.
Material changes will be communicated via:
- Email notification (if you're subscribed)
- Prominent notice on our website
Your continued use of our services after changes constitutes acceptance of the updated policy.
13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights:
Email: hello@sidekickdigital.co.uk
Response Time: Within 30 days
Last reviewed: 18 October 2025